Aprenda in Portuguese (and Spanish too, I think) means learn. Actually, it’s the command form of aprender (to learn) so it technically means “YOU learn.” Though, it doesn’t sound so demanding in its original tongue.
The logo came to me in a dream. Actually, it came right after a dream. I was just nodding off in a conference when I noticed that the back of the chairs in front of me looked like the face of a whale. I couldn’t wait to get home and start sketching what I saw. Unfortunately, that meant I had whales on the brain and didn’t hear another word of the conference.